Twisted Tales of SEO - Most of what you know about seo is wrong

WHY (WE) SIMPLIFY SEO?

People who work in the search engine optimization industry (often) obsess on every little change in the search engines. It's what they do for a living. You don't have that kind of time. SEO isn't what you do for a living. You have a business to run. Perhaps a family. Maybe you want a social life that's not on blogger, facebook or twitter. But, you still want better rankings. More traffic. We can help.

Twisted Tales of SEO - Most of what you know about seo is wrong

Posted on 24 March 2008 Tags: seo

Search engine optimization is very confusing to a lot of website owners, mostly because there’s more bad information floating around the Internet than good information.

When your ability to retain clients and put food on the table is directly tied to your ability to keep rankings up and traffic flowing, you get an entirely different perspective than, oh, say… a marketing guru that can just pump out a different product to stimulate profit. But I digress.

Back to the shoddy info out there. For example; no, you don’t need zillions of incoming links to land a page one spot in Google. And, no, you don’t need high PageRank or the right meta keywords, either.

Do you know why SEO (search engine optimization) is so messed up? Because a lot of people confuse visibility with popularity.

Remember grade school? If you wet your pants in class, you became very visible. Probably not very popular. Visiblity and popularity are not necessarily the same, although they can be when visibility is done right.

Same concept.

With SEO, if you confuse visibility with popularity, you will run into trouble eventually. Yes, you need to be visible. But popularity gets you the Brownie points.

Have you been confusing visibility with popularity?

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