Social network marketing – what your favorite guru didn’t tell you about social network traffic.
You already know that social networks can drive lots of traffic. Mostly poor quality (ie; they don’t come back), but lots of traffic nevertheless.
If you’ve ever had stumbleupon, digg or technorati melt your hosting (raises hand) you know what I mean.
But here’s what your favorite marketing guru didn’t tell you about social network marketing and driving traffic through social networks.
Hobby oriented networks consistently get more users than social networks or business networks.
But then, a lot of marketers tend to forget that we’re flesh and blood people with personalities, hobbies and interests… not just opt-in prospects to be captured by a squeeze page and measured by an analytics program.
Do you have hobbies? Like, besides Internet Marketing? Maybe look for some hobby networks that you can actually have real conversations in. You know… the kind that don’t include squeezing anyone. You might just be surprised at the connections you make.
It’s amazing how interested people become once they actually know and like you.
Read the entire social network report at eMarketer.com
Wow, what a radical concept flesh and blood pushing buttons?? No tell me it isn’t so…
We in the marketing aspect of the “web thingy” forget about that sometimes. Is good to get a wake up call.
Mark
lol Mark. You’re right, though. People who work in marketing all day tend to forget how the “other half” lives.
Kat Lady,
You bring up a very valid point with local networking as a way to get business. We all have local groups that we can join that cater to our other likings. It is in these groups that we can then get to know people who will refer or buy our product or service. You can also join small business networking groups like BNI that cater to passing referrals of customers. The bottom line is think outside the internet world once and awhile and your business will be better off.