Social network marketing - what your favorite guru didn't tell you about social network traffic

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Social network marketing - what your favorite guru didn’t tell you about social network traffic.

Posted on 08 May 2008 Tags: marketing, seo, website traffic

You already know that social networks can drive lots of traffic. Mostly poor quality (ie; they don’t come back), but lots of traffic nevertheless.

If you’ve ever had stumbleupon, digg or technorati melt your hosting (raises hand) you know what I mean.

But here’s what your favorite marketing guru didn’t tell you about social network marketing and driving traffic through social networks.

Hobby oriented networks consistently get more users than social networks or business networks.

But then, a lot of marketers tend to forget that we’re flesh and blood people with personalities, hobbies and interests… not just opt-in prospects to be captured by a squeeze page and measured by an analytics program.

Do you have hobbies? Like, besides Internet Marketing? Maybe look for some hobby networks that you can actually have real conversations in. You know… the kind that don’t include squeezing anyone. You might just be surprised at the connections you make.

It’s amazing how interested people become once they actually know and like you.

Read the entire social network report at eMarketer.com

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