SEO Lesson in an Ad Rate Card

WHY (WE) SIMPLIFY SEO?

People who work in the search engine optimization industry (often) obsess on every little change in the search engines. It's what they do for a living. You don't have that kind of time. SEO isn't what you do for a living. You have a business to run. Perhaps a family. Maybe you want a social life that's not on blogger, facebook or twitter. But, you still want better rankings. More traffic. We can help.

SEO Lesson in an Ad Rate Card

Posted on 24 March 2008 Tags: seo

TechCrunch.com has 611,000 readers of their feed. That doesn’t count people that visit, but haven’t subscribed. They get 6.5 million pageviews per month, are listed as the #1 source of tech news on Techmeme and the #2 site for inbound links at Technorati.

You can buy a 125 x 125 ad on Techcrunch for $12,000 per month. $8,000 for 50% exposure. There’s 10 of those 125 x 125 spots on their site.

Here’s the SEO lesson.

Know how you get over half a million readers and can bill those rates?

By creating compelling content that people want to read. Not by pumping out PLR content, and regurgitated “keyword content” that you think will fool Google into giving you a page one ranking.

Because, really, would it matter if you’re on page one if you’re not converting eyeballs to profit?

Never forget your goal. Never. Your goal is to use SEO to increase your readers, or conversion, or profit. Your goal isn’t just to get on page one for the sake of ego. Is it?

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