Why PageRank is Over Rated

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Why PageRank is Over Rated

Posted on 02 October 2007 Tags: google, seo

Because a picture is worth a thousand words…

1.8 million competing sites and the #1 site has a PageRank of 3?

page rank over rated

And again… top slot goes to a site with PageRank of only 3…

Over 32 MILLION competitors and a PR4 site scoops spot #2?

How can that be?

Page rank is a measure of the importance of your website as pertains to the web as a whole. If you read the technical description of Page Rank - from back in ‘98 or so - it says something to the effect that if a surfer started following links at random, the odds of eventually finding your site is roughly equivalent to your page rank.

How you rank, on the other hand, is a measure of the value of your site compared to other sites in the same market category.

So… the “little pampered pets” site might only have a web-wide value of 3 out of 10. (page rank) But compared to other pampered pets sites…? Tops in their category.

Sure PageRank is a factor in how you rank. But it’s only “a” factor, not “the” factor. PageRank is one of hundreds of variables Google looks at when indexing your site. Dupe content will get your pages dumped into the supplemental loo faster than low PageRank will.

The moral of the story is this; don’t lose brain cells over page rank. Instead, put them to work figuring out how to stand out in your market category.

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