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You already know that social networks can drive lots of traffic. Mostly poor quality (ie; they don’t come back), but lots of traffic nevertheless.
If you’ve ever had stumbleupon, digg or technorati melt your hosting (raises hand) you know what I mean.
But here’s what your favorite marketing guru didn’t tell you about social network marketing and driving traffic through social networks.
Hobby oriented networks consistently get more users than social networks or business networks.
But then, a lot of marketers tend to forget that we’re flesh and blood people with personalities, hobbies and interests… not just opt-in prospects to be captured by a squeeze page and measured by an analytics program.
Do you have hobbies? Like, besides Internet Marketing? Maybe look for some hobby networks that you can actually have real conversations in. You know… the kind that don’t include squeezing anyone. You might just be surprised at the connections you make.
It’s amazing how interested people become once they actually know and like you.
Read the entire social network report at eMarketer.com
Last Saturday, Microsoft withdrew a $47.5 billion offer to buy Yahoo after Yahoo dug in for a higher price. So… no Microhoo.
Turns out the deal killer was Google. The search giant offered to sell ads for Yahoo, giving them the bulk of the revenues - and Yahoo plans to use the money to develop their own search – to rival Google.
Does that even make any sense? Sure it does.
Google’s founders (Larry Page and Sergey Brin) and Yahoo’s founders (Jerry Yang and David Filo) all hail from Stanford. Yahoo gave Google its first break, hiring Google to power Yahoo search back when Google was the new kid on the block. It appears Google is returning the favor. (more on this at the NYT blog)
So, Google preserves their number one spot (meep, meep!), Yahoo remains free to order up the next search anvil from Acme Corporation, and Ballmer Fudd is left scratching his head and muttering about “those cwazy wobots!”
What’s the takeaway lesson here? Google is still the place to rank. And if you play your cards right, your closest competition could be your saving grace when you need it most. After all, if you don’t have the customer, odds are – they do.