Small Business Owners Sing *Here Comes Santa Claus*
The predictions are starting to come in and they’re saying consumers will spend over 31 billion online this holiday season, and that doesn’t include travel sales.
Some interesting things to note;
- Actual sales, calculated post-holiday, have actually been higher than the predictions for the past few years
- Last year was the first year that ’small businesses’ met Goliath Corporations head to head and took home almost half the online holiday sales
If you’re a small business, you know where holiday consumers find you, right?
Yes. In Google.
There was an article in the New York Times last January in which a business stats company said “Google has given small business owners equal opportunity”
Do you have any idea how much 31 billion is?
Unfortunatly sales are down at eBay. If you go to the eBay forums then you will see small business america singing the blues. It seems to be across the board with sales down. It started in mid September with all internet sales not just eBay. Amazon.com has been steady for now with sales but there has not been the huge pre-holiday rush yet. I fear it will be slow and low sales this holiday buying season, mainly due to the housing crisis and job cutbacks. On an up note – searches for small electronic personal devices like mp4 players are at an increase.
I wonder if it’s typical to have a drop before the holiday season…?
I know for most of my clients, sales really pick up right around Thanksgiving. Have you been at ebay for past Christmases?
Let us know if you see sales pick up this weekend.
31 billion is a lot of dough! More than I could imagine.
31 bn …..just think of the amount of shoes that would buy ?? lol
lol 70s. and vacations. yes, vacations!