You already know that social networks can drive lots of traffic. Mostly poor quality (ie; they don’t come back), but lots of traffic nevertheless.
If you’ve ever had stumbleupon, digg or technorati melt your hosting (raises hand) you know what I mean.
But here’s what your favorite marketing guru didn’t tell you about social network marketing and driving traffic through social networks.
Hobby oriented networks consistently get more users than social networks or business networks.
But then, a lot of marketers tend to forget that we’re flesh and blood people with personalities, hobbies and interests… not just opt-in prospects to be captured by a squeeze page and measured by an analytics program.
Do you have hobbies? Like, besides Internet Marketing? Maybe look for some hobby networks that you can actually have real conversations in. You know… the kind that don’t include squeezing anyone. You might just be surprised at the connections you make.
It’s amazing how interested people become once they actually know and like you.
Read the entire social network report at eMarketer.com
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Interesting post about YouTube Insight at the Google Blog.
Go into My account -> Videos, Favorites, Playlists -> Manage my Videos. Then click the “About this Video” button.
You’ll be able to see how often your video is viewed in different geographic regions. You’ll also be able to see details of the lifecycle, such as how long it takes your vids to become popular and hit peak for views.
If you’re using video for business or marketing concepts, take a minute to wrap your brain around the power of that kind of information. You’re welcome.
As a side note, some of the comments on the YouTube blog are interesting.
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