Small Business Owners Sing *Here Comes Santa Claus*
The predictions are starting to come in and they’re saying consumers will spend over 31 billion online this holiday season, and that doesn’t include travel sales.
Some interesting things to note;
- Actual sales, calculated post-holiday, have actually been higher than the predictions for the past few years
- Last year was the first year that ’small businesses’ met Goliath Corporations head to head and took home almost half the online holiday sales
If you’re a small business, you know where holiday consumers find you, right?
Yes. In Google.
There was an article in the New York Times last January in which a business stats company said “Google has given small business owners equal opportunity”
Do you have any idea how much 31 billion is?
Google Penalizes Pay Per Post Writers
You might know it’s official. Danny Sullivan has confirmed that selling paid links can hurt your page rank or Google ranking.
This post from Digital Inspiration talks about the Stanford University website, which was once a PR 9, dropping to a PR7 because they sold text ads. It’s since dropped to PR5.
But here’s the shocker. The prominent writers at Pay Per Post have been hit… hard. Most of them have dropped 2 PR points. Ouch.
Prominent blogger Andy Beard, also hit with a huge page rank penalty, says; “If you mention PageRank as an indication of how “pretty” you are to advertisers, you are going to be treated like a prostitute.” Read Andy’s post here…
I understand Andy’s position. There’s a lot of folks out there offering ”high PR links for sale.” I’ve been offered a stupidly high price for a link on some of my high PR pages by people that buy and sell links for page rank purposes. (I declined the offer)
A blogger who reviews sites with full disclosure is not the same. Not even close.
This is an inherant problem with robots and algorithms. I do understand Google not wanting people to sell page rank. Selling page rank has no good result. All that would happen is that searchers at Google wouldn’t find anything AT Google except the people that can afford to buy most page rank.
But they need to make their algorithms and robots smarter. Because a blogger working hard to earn ranking and working hard to feed their family from the revenue earned at their blog or site is not the same as someone with a questionable quality site that bought page rank from a link broker.
For now, the only solution seems to be using the “no follow” tag in paid ads. But it’s a flawed solution at best.
Not much different than flagging all email as spam if it uses the word “buy” just because spammers use that word.
Linkback – not all that?
Everyone says you need lots of inbound links to rank well. And we know “everyone” can’t be wrong, right? So, the more sites that link to you, the better… especially for ”high demand” phrases.
Take the phrase “weight loss program,” for example. With 296,691 searches/mo (est) in the top 3 engines, you’d expect to need a lot of incoming links to rank anywhere near the top.
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And competition? With 23.5 MILLION competing sites, you’d think it would take serious link juice to get to spot #1. Amazingly, the #1 site has … drumroll…. 128 incoming links. The #2 site? 62.
Of course, if one doesn’t check the competition, it’s easy to believe all the folks insisting that the yellow brick road is made of inbound links.
But then, you know the saying…. advice is worth at least what you pay for it. Sometimes less.
