SEO Lesson in an Ad Rate Card
TechCrunch.com has 611,000 readers of their feed. That doesn’t count people that visit, but haven’t subscribed. They get 6.5 million pageviews per month, are listed as the #1 source of tech news on Techmeme and the #2 site for inbound links at Technorati.
You can buy a 125 x 125 ad on Techcrunch for $12,000 per month. $8,000 for 50% exposure. There’s 10 of those 125 x 125 spots on their site.
Here’s the SEO lesson.
Know how you get over half a million readers and can bill those rates?
By creating compelling content that people want to read. Not by pumping out PLR content, and regurgitated “keyword content” that you think will fool Google into giving you a page one ranking.
Because, really, would it matter if you’re on page one if you’re not converting eyeballs to profit?
Never forget your goal. Never. Your goal is to use SEO to increase your readers, or conversion, or profit. Your goal isn’t just to get on page one for the sake of ego. Is it?
Estrogen is good for SEO
According to an eMarketer Report, there are almost 7 million more adult females online than adult males. 93.5 million men and 100.4 million women are online today.
By 2012, women online are predicted to outnumber men online by 8 million or more.
Walk, run or jog to your nearest bookstore or library and grab a copy of EVEolution. It’s written by Faith Popcorn, dubbed “The Nostradomus of Marketing” by Fortune Magazine.
Start learning the differences between how men and women shop, buy and use the Internet. Especially if “think pink” is your idea of marketing to women.
Statistics say that women today make or influence over 80% of all purchases made. And isn’t sales the driving force behind SEO? You didn’t just want to be on page one of Google for the ego boost, did you?
Twisted Tales of SEO – Most of what you know about seo is wrong
Search engine optimization is very confusing to a lot of website owners, mostly because there’s more bad information floating around the Internet than good information.
When your ability to retain clients and put food on the table is directly tied to your ability to keep rankings up and traffic flowing, you get an entirely different perspective than, oh, say… a marketing guru that can just pump out a different product to stimulate profit. But I digress.
Back to the shoddy info out there. For example; no, you don’t need zillions of incoming links to land a page one spot in Google. And, no, you don’t need high PageRank or the right meta keywords, either.
Do you know why SEO (search engine optimization) is so messed up? Because a lot of people confuse visibility with popularity.
Remember grade school? If you wet your pants in class, you became very visible. Probably not very popular. Visiblity and popularity are not necessarily the same, although they can be when visibility is done right.
Same concept.
With SEO, if you confuse visibility with popularity, you will run into trouble eventually. Yes, you need to be visible. But popularity gets you the Brownie points.
Have you been confusing visibility with popularity?